The Road to 2025: The Role of AI in a High-Performing B2B Marketing Organization
May
30
5:30 PM17:30

The Road to 2025: The Role of AI in a High-Performing B2B Marketing Organization

Advance Yourself: Building the Future-Ready, High-Perfomance B2B marketing organization.

Hear Jay Gaines, CMO and research fellow at Sirius Decisions as he presents the latest findings from its research on what state-of-the-art B2B marketing organizations look like and do, the four main ways that artificial intelligence will impact marketing and what you can do to prepare the the major changes about to reverberate through B2B (and even B2C) marketing and sales organizations.

Gaines will share Sirius's just published research into the:

  • Eight characteristics of high-performing B2B marketing organizations

  • Trends impacting B2B throiugh 2025 (atomization, AI, authenticity, accounability, adaptability)

  • Four impacts of Artificial Intelligence (add perceptive capacity, add cognitive capacity, reduce cognitive load, automate processes)

This deep dive presentation will illuminate "meaning of life" questions being asked at many B2B marketing organizations and how to get started from where we are today.

All attendees will receive a copy of a hot-off-the-presses Sirius Decisions research report that's guaranteed to stretch your mind and improve your decision making.

  • Networking: 5:30 - 6:30 pm

  • Presentation and Q&A: 6:30 - 7:30 pm

  • Networking: 7:30 – 8:00 pm


GRAB YOUR FUTURE BY THE LAPELS.... REGISTER TODAY!

THANK YOU TO OUR SPONSORS!

Mediassociates (Advance Yourself series Presenting sponsor)

Austin Lawrence Group is the co-sponsor of this event.

with additional support from Altamira, Wunderland, Paella Tapas Restaurant and Workpoint.


About our speaker

Jay Gaines is passionate about great marketing leadership that drives innovation, positive transformation, and measurable results. His career spans more than 20 years in a variety of b-to-b industries, and his experience includes organizational design and leadership, marketing strategy and planning, marketing budget and operations management, demand creation, sales and marketing alignment, and digital strategy. Jay has held executive-level marketing and business development positions at both well-established and startup b-to-b companies where he consistently transformed marketing organizations to achieve significant and measurable business contribution.

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Apr
24
5:00 PM17:00

The Buzz on the CannaBizness

  • Earthplace Nature Discovery Center (map)
  • Google Calendar ICS

We are pleased to present a riveting session of learning, networking, and perhaps some mind-expanding enlightenment on the business of Cannabis. Is the Cannabis industry truly “on a roll” destined to forever turn Big Pharma and CPG on their heads? Or will the business eventually go “up in smoke,” only to become a small niche in the American lifestyle? All puns aside, this is one you don’t want to miss!

Plan on hearing from a Rockstar panel of experts who will bring us up to date and share best practices on how marketers need to navigate this new frontier.

Our expert panelists include:

  • Commissioner Michelle H. Seagull, CT Dept. of Consumer Protection

  • Tahira Rehmatullah - Managing Director Hypur Ventures; CFO of MTech Acquisition Corp.

  • Marji Chimes - CMO, Coda Signature

  • Erika Alonso - Co-Founder, CMO of Witi

  • Gretchen Gailey, VP KCSA Strategic Communications, Founder Panoptic Public Relations

  • Moderator - Tammy Ward, Managing Director, Creative Streak Studio

This exciting evening will kick off with wine, beer (over 21 please), soft drinks and hors oeuvres. Sorry, no samples, it’s still illegal – but you’ll be pretty high on the content!

  • Networking: 5:30 - 6:30 pm

  • First Panel: 6:30 - 7:45 pm

  • Second panel: 8:00 - 9:15 pm

BE A PART OF THE BUZZ and REGISTER TODAY!

Where: Earthplace Nature Discovery Center

10 Woodside Lane

Westport, CT 06880

Ticket Prices:

  • Students $10 (scroll down to see it…)

  • AMA Member $20

  • General Admission $30

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Mar
7
7:00 PM19:00

March Event - How to Thrive as a Woman Leader in a #MeToo World Fosters Great Discussion

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American Marketing Association Fairfield County’s recent panel on thriving as a woman leader in the hashtag#metoo era generated great discussion, insights and parables from Kersten Mitton Rivas, Catherine Murphy East and Nicole Desir. hashtag#marketing hashtag#leadership hashtag#fairfield hashtag#stamford. Advice to male CEOs who support women in leadership on how to lever and maintain a positive workplace, “ask, listen and act.” Kersten Mitton Rivas Catherine Murphy East Nicole Desir

Thank you to our panelists: 

  • Kersten Mitton Rivas, president at Doner CX and former managing director at Havas Worldwide New York 

  • Catherine Murphy East, EVP and Managing Director at Doner CX and past global business managing director at J. Walter Thompson Worldwide 

  • Nicole Desir, founder of the NOA Group consultancy with past marketing leadership roles at Victoria's Secret and Elizabeth Arden

 
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