As the methods to access consumer trends and behavioral data continue to expand at a blinding pace, marketers are faced with new challenges to innovate product offerings, find whitespaces, and capitalize on opportunities with ever increasing speed.

Join Brian Jones, Director of Client Solutions at infoGroup | ORC, as he shares perspective on these challenges as well as the hybrid approaches to traditional market research that are emerging, and practical lessons that professionals can apply to their businesses.

About the Speaker
Brian Jones is the Director, Client Solutions for the Consumer practice at Opinion Research Corporation an infoGroup company. He concentrates on providing expert consulting engagements, and research services to many of the largest and most recognizable consumer brands in Food/Beverage, CPG, Health/Beauty, and Household Care categories. Brian has more than 15 years experience in marketing, business development, and consulting. His diverse experience spans numerous sectors ranging from high technology (Microsoft), telecommunications (AT&T), food/consumer goods (MARS, Incorporated). He has extensive knowledge of classic and emerging research practices to support product marketing, innovation, adjacency moves, M&A, and customer acquisition efforts. Brian received his BA in Sociology from University of Massachusetts Dartmouth, and A.L.M. in Marketing Management from Harvard University.

The meeting will take place on Wednesday, June 9th, 2010 from 6pm – 8pm at the Sheraton Four Points, located at 426 Main Avenue in Norwalk. Attendees will enjoy complimentary hors d’oeuvres, and a cash bar.

Registration
Attendees can pre-register and use a credit card online, saving $5.00.
Register for this event online