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The Fairfield
County chapter regularly hosts speakers and events on topics of
interest to marketing professionals. The chapter draws heavily on
the tremendous pool of marketing talent and experience available
in Fairfield County and the New York metro region for its guest
speakers.
Chapter events
and meetings are open to everyone. Anyone is welcome to attend an
event regardless of their professional background or experience.
The only "qualification" for attending is interest.
Corporate
Discount
If you are interested in purchasing a table for your
corporate group, AMA Fairfield County is pleased to offer a special
corporate discount. For more information, contact Chuck DeNicolo
at (203) 645-9189
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March 10th @
6-8pm
| Company: |
LifeCare Inc. |
| Topic: |
B2B
Marketing - rational and irrational influence points to
a sale |
| Location: |
Sheraton
Four Points, 426 Main Avenue, Norwalk
203
829-9828
The Norwalk Conference Room
(from the lobby make a right, first conference room
on the right)
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| Speaker: |
Chuck
Green, CMO |
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http://www.lifecare.com/
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Business to business products and services are bought, not sold.
Understanding the mindset of the buyer in various stages of
decision making helps marketers configure communications to
help the buyer through the process and win business. We will
discuss rational and irrational influence points along the way
to a sale
About Our Speaker
Chuck Green is Chief Marketing Officer at LifeCare Inc., a work/life/wellness
company. He is responsible for LifeCare's overall strategic
marketing vision including brand management, enhancing market
awareness, and supporting sales/customer acquisition efforts.
Previously, Mr. Green was the principal of his own full-service
marketing communications consulting business, providing brand
building and behavior change marketing for clients targeting
the broad health care market.
In 2006, he ended his 11-year tenure as Vice President of
Marketing for Oxford Health Plans, a UnitedHealthcare Company,
where he led marketing, communications, public relations and
research for health plan members, employer customers, prospects,
physicians, brokers and vertical government markets for individuals.
Prior to Oxford Mr. Green was Director of Integrated Marketing
at Anderson & Lembke, part of the Chiat Day advertising
agency. Mr. Green's first job was as Executive Director of
the Museum of Cartoon Art. He received his Bachelor's degree
in Fine Arts from Haverford College.
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Registration
Attendees can pre-register and use a credit card online, saving
$5.00.
Register
for this event online
Payment
at the door is cash only:
$25 for AMA members
$35 for non-members
$10 for students with IDs
Online registration is highly recommended. No credit cards will
be accepted at the door. Additionally, you can RSVP to AMA.RSVP@hotmail.com
by Tuesday, March 9, 2010.
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